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Fitness hub ‘The White Studio’ launches in Bedford
- Flexibility yoga wheel manufacturer starts fitness group classes
- Bedford College Dance Studio was chosen as the ideal class venue
- Fully-qualified business partners cover disciplines from contemporary dance to pole fitness
MAY 2017, BEDFORDSHIRE UK – British wellbeing hub The White Studio announces the launch of its fitness classes in Bedford; courses and sessions are held weekly at Bedford College Dance Studio.
The White Studio is the first and only European business to manufacture bespoke flexibility yoga wheels in natural, sustainable materials and to the user’s specification, and has just chosen Bedford as the first of the cities in which to hold its flexibility, dance and pole fitness courses.
“We started producing the only UK-made wood and cork flexibility yoga wheels last year, and it became immediately apparent that there were no classes focused on the use of such a tool,” says The White Studio Principal Angie Voluti. “We decided to create a course to teach students who wish to increase their flexibility and improve their fitness how the flexibility wheel can help.”
Business partner Amelia Davie is in charge of contemporary dance, floor-work and free-flow classes. RAD and ISTD multiple-certificate holder at Advanced Level and a graduate in Dance and Professional Practice, Ba (Hons), 26-year-old Amelia also has a PGCE in Education and has enjoyed a meteoric rise in her career as a qualified teacher and Personal Tutor.
“I am totally focused on dance as a way to express one’s feelings and relationship with one’s body,” says Amelia. “I have been professionally trained to share that passion, and our classes are the perfect conduit.”
Fifty-two-year old Angie Voluti is a fully qualified pole fitness instructor at Advanced Level. “I started pole fitness a couple of years ago; following for this sport has increased exponentially over the last few years, and it is a fantastic way to keep fit, whilst having fun,” she explained. “Age is not a barrier, and I am living proof of that!”
Bedford classes take place on Tuesdays and Wednesdays at Bedford College, Dance Studio, between 6.30pm and 8.30pm. For more information or bookings, contact The White Studio Amelia Davie or Angie Voluti on 07491 800 919, or visit www.facebook.com/thewhitestudiolife.
Notes to editors:
The White Studio provides tutorials, help, support and advice about how to use the flexibility wheels, to the individual or establishments like gyms. The company is in the process of producing Instructor Courses (three levels, Beginners, Intermediates and Advanced, supported by manuals and ‘live’ workshops) with certificates showing attainment of the highest standards. There is no other manufacturer or business which offers the entire package, alongside a professional lifetime of continuous development and drive to perfecting one’s abilities.
Flexibility wheels increase stretching efforts by fitness practitioners, yogis, gymnasts and dancers: anybody whose lifestyle would benefit from more flexibility, supple limbs, control over one’s body, a healthy and strong back, spine and joints, is an ideal owner and user. All ‘The White Studio’ flexibility yoga wheels are bespoke and can be any width (i.e. made to suit the individual); they are strong and lighter than any other mass-produced items and come – uniquely in a market which offers virtually no guarantees – with a written and dated warranty.
Website: www.thewhitestudio.life
Twitter handle: @thewhite_studio
Instagram: TheWhiteStudio
FACEBOOK page: https://www.facebook.com/TheWhiteStudioLife
At a glance:
| The White Studio flexibility wheel | Cheap plastic and foam wheel |
| Weighs 1kg | Weighs around 1.2kg |
| Warrantied to 100kg (tested to 120kg) | Claimed 220kg, no warranty |
| One-year warranty | No warranty |
| Handmade | Mass produced |
| Lovingly crafted in Northamptonshire | Mass produced in China |
| Individually numbered | Bulk production to be as cheap as possible |
| Only natural materials like wood and cork | Plastic with foam cover |
| Wide ‘shoulder’ for extra support (aver. 6in) | Narrower shoulder (aver. 5in) |
| Diameter, 32cm | Diameter, 32cm |
| Many colour, finish and size options | Range of colours |
| Advice, suggestions, tuition and support | Not available |
| Option: sparkles | Not available |
| Option: individually named | Not available |
| Option: larger diameter and/or width | Not available |
The White Studio announces brand ambassador for its bespoke flexibility wheels
- KILEY LETCH BRAND AMBASSADOR
- KILEY LETCH BRAND AMBASSADOR
- KILEY LETCH BRAND AMBASSADOR
- KILEY LETCH BRAND AMBASSADOR
- KILEY LETCH BRAND AMBASSADOR
- KILEY LETCH BRAND AMBASSADOR
- 2016 UKPPC finalist Kiley M Letch chosen as The White Studio official brand ambassador
- The White Studio manufactures the first and only wood flexibility wheel in the UK
- Valuable aid for fitness fans who wish to improve their flexibility
- Made with sustainable materials, and sporting unique features
September 2016, Northamptonshire, UK – British wellbeing hub The White Studio appoints pole fitness instructor Kiley M Letch as the brand ambassador for its new wood-and-cork flexibility wheel, the first and only one produced in the UK.
Pole Fitness instructor Kiley, 31, teaches at a Derbyshire studio as well as running her own classes and one-to-one training. She placed 3rd in her first-ever professional pole competition in 2015 and is now a finalist at the 2016 UKPPC (UK Professional Pole Championships). Kiley is therefore actively increasing her training focusing on flexibility and strength, in order to compete at the highest levels.
“I look at calisthenics and yoga for inspiration with continuous development in strength, control and flexibility,” says Kiley. “I understand the importance of listening to my own body to get the best results, and wanted to include The White Studio flexibility wheel in my routine training to increase my focus.”
Aged eight, Kiley was diagnosed with a mild scoliosis; more recently, with degenerative disc disease in some of the lower discs in her spine. The advice she has received from professionals is to stay active and build a strong core to support her back.
The White Studio flexibility wheel uses are multi-fold: the human body can curve around it in various poses, resulting in a range of stretches to the back, neck, shoulders and limbs. Handmade, it can be specified according to the individual’s needs. Kiley’s wheel, for example, is slightly wider than average for increased support and with sparkles on the inner surface simply because she’s Kiley! All wheels are numbered, with many available options to fulfill individual wants/needs.
“We were delighted when Kiley accepted our offer to become our brand ambassador,” says The White Studio Commercial Director Simon Lines. “Her ethos of safe training to strengthen and protect her core fits so well with our ethos of a high-quality, natural product that can be specified for the individual. Our wheel will enable Kiley to increase flexibility while developing strength, balance and control as well as perform deeper stretches and backbends.”
Kiley has also re-joined the world of gymnastics to complement her pole fitness regime: “I can’t wait to test and report on the flexibility wheel, and am is extremely excited to work with The White Studio on this project,” she added.
All The White Studio wheels are handmade in the UK, come with a 1-year limited warranty and are tested to a maximum loading of 120kg. Prices start at £99.
Website: www.thewhitestudio.life
Twitter handle: @thewhite_studio
Instagram: TheWhiteStudio
FACEBOOK page: https://www.facebook.com/TheWhiteStudioLife
Kiley M Letch
Instagram: kileypolefitness
At a glance:
| The White Studio flexibility wheel | Cheap plastic and foam wheel |
| Weighs 1kg | Weighs around 1.2kg |
| Warrantied to 100kg (tested to 120kg) | Claimed 220kg, no warranty |
| One-year warranty | No warranty |
| Handmade | Mass produced |
| Lovingly crafted in Northamptonshire | Mass produced in China |
| Individually numbered | Bulk production to be as cheap as possible |
| Only natural materials like wood and cork | Plastic with foam cover |
| Wide ‘shoulder’ for extra support (aver. 6in) | Narrower shoulder (aver. 5in) |
| Diameter, 32cm | Diameter, 32cm |
| Many colour, finish and size options | Range of colours |
| Advice, suggestions, tuition and support | Not available |
| Option: sparkles | Not available |
| Option: individually named | Not available |
| Option: larger diameter and/or width | Not available |
The White Studio: first British manufacturer of handmade yoga wheels (launch media release)
FOR IMMEDIATE RELEASE
- First wood flexibility wheel handmade in the UK
- Valuable aid for fitness fans who wish to improve their backbends and overall flexibility
- Made with sustainable materials, and sporting unique features
British wellbeing hub The White Studio introduces the first flexibility wheel, handcrafted from wood, to be produced in the UK.
The White Studio’s flexibility wheel is a 33cm-diameter wheel with an ergonomically-friendly 14.5cm width to accommodate the individual’s backbend (as exercises are performed) and provide more stability.
The wheel is used to increase flexibility of the user’s middle and lower back, open the upper back and as an aid to develop strength, balance and control as well as perform deeper stretches and backbends.
The White Studio Commercial Director Simon Lines explains: “When The White Studio began planning flexibility classes, we looked around for a competitively-priced quality wheel to use in the studio. Imagine our surprise to discover that our choices were essentially reduced to either a cheap, plastic wheel (imported from China) or a very expensive – though good quality – wood wheel (imported from the USA).
“With this in mind, we set about exploring the possibility of constructing our own wheels here in the UK, a country with an outstanding history of manufacturing bespoke, high quality products.”
The White Studio’s initial choice was wood construction, but there are other materials (apart from the ubiquitous ‘injection moulded plastic’) that lend themselves to fitness wheel production.
The basis of all The White Studio wheels is laminated wood construction: thin sheets bonded together to form light and flexible, yet incredibly strong wheels. With this method as a basis, thinner wood wheels (which, by themselves, cannot meet weight requirements) were reinforced with a variety of different materials, giving differing ‘feels’ when used.
“Our research lead us to the conclusion that wood is only an option and that while 100% wood is actually our preferred method, wheels constructed using a mix of materials give some great results.”
Specs
The White Studio flexibility wheels can be specified as wider than standard size, and therefore be more supportive. Most wheels on the market are around 125mm wide (5 inches). This ‘one-size-fits-all’ approach would be acceptable if humans were all (literally) one size. The White Studio took the view that, for better support, the basic wheel size should be closer to 6in wide, with options to go wider or narrower as required.
Because The White Studio wheels are individually crafted, there is scope for tremendous flexibility to construct them in a variety of widths, weights and stiffness, but also from a variety materials, even carbon fibre. There literally is a wheel to suit any budget, weight load requirement and design preference.
All The White Studio wheels are handmade in the UK, come with a 3-year limited warranty and are tested to a maximum load weight of 110kg. Prices start at £99.
Website: www.thewhitestudio.life
Twitter handle: @thewhite_studio
Instagram: TheWhiteStudio
FACEBOOK page: https://www.facebook.com/TheWhiteStudioLife
THE END
PHOTOS: PLEASE CREDIT AMALIA GIBBARD, ‘SECRET EXPOSURE’ PHOTOGRAPHY
Editor’s notes: The White Studio, based in a residential property and in very informal, friendly surroundings, offers flexibility classes using its bespoke wheels, beginner-level pole classes, and a meeting point for all those who wish to have a little break from their working day over a freshly-made vegetable juice (or two) and/or enjoy a manicure/pedicure, and sports massage.
Possible uses for the flexibility wheel #138
…as an eating bowl…
Possible uses for the flexibility wheel #137
… To curl and fit INSIDE the wheel…
