The White Studio announces brand ambassador for its bespoke flexibility wheels


  • 2016 UKPPC finalist Kiley M Letch chosen as The White Studio official brand ambassador
  • The White Studio manufactures the first and only wood flexibility wheel in the UK
  • Valuable aid for fitness fans who wish to improve their flexibility
  • Made with sustainable materials, and sporting unique features


September 2016, Northamptonshire, UK – British wellbeing hub The White Studio appoints pole fitness instructor Kiley M Letch as the brand ambassador for its new wood-and-cork flexibility wheel, the first and only one produced in the UK.


Pole Fitness instructor Kiley, 31, teaches at a Derbyshire studio as well as running her own classes and one-to-one training. She placed 3rd in her first-ever professional pole competition in 2015 and is now a finalist at the 2016 UKPPC (UK Professional Pole Championships). Kiley is therefore actively increasing her training focusing on flexibility and strength, in order to compete at the highest levels.


“I look at calisthenics and yoga for inspiration with continuous development in strength, control and flexibility,” says Kiley. “I understand the importance of listening to my own body to get the best results, and wanted to include The White Studio flexibility wheel in my routine training to increase my focus.”


Aged eight, Kiley was diagnosed with a mild scoliosis; more recently, with degenerative disc disease in some of the lower discs in her spine. The advice she has received from professionals is to stay active and build a strong core to support her back.


The White Studio flexibility wheel uses are multi-fold: the human body can curve around it in various poses, resulting in a range of stretches to the back, neck, shoulders and limbs. Handmade, it can be specified according to the individual’s needs. Kiley’s wheel, for example, is slightly wider than average for increased support and with sparkles on the inner surface simply because she’s Kiley! All wheels are numbered, with many available options to fulfill individual wants/needs.


“We were delighted when Kiley accepted our offer to become our brand ambassador,” says The White Studio Commercial Director Simon Lines. “Her ethos of safe training to strengthen and protect her core fits so well with our ethos of a high-quality, natural product that can be specified for the individual. Our wheel will enable Kiley to increase flexibility while developing strength, balance and control as well as perform deeper stretches and backbends.”


Kiley has also re-joined the world of gymnastics to complement her pole fitness regime: “I can’t wait to test and report on the flexibility wheel, and am is extremely excited to work with The White Studio on this project,” she added.


All The White Studio wheels are handmade in the UK, come with a 1-year limited warranty and are tested to a maximum loading of 120kg. Prices start at £99.



Twitter handle: @thewhite_studio

Instagram: TheWhiteStudio



Kiley M Letch

Instagram: kileypolefitness



At a glance:


The White Studio flexibility wheel                                   Cheap plastic and foam wheel
Weighs 1kg Weighs around 1.2kg
Warrantied to 100kg (tested to 120kg) Claimed 220kg, no warranty
One-year warranty No warranty
Handmade Mass produced
Lovingly crafted in Northamptonshire Mass produced in China
Individually numbered Bulk production to be as cheap as possible
Only natural materials like wood and cork Plastic with foam cover
Wide ‘shoulder’ for extra support (aver. 6in) Narrower shoulder (aver. 5in)
Diameter, 32cm Diameter, 32cm
Many colour, finish and size options Range of colours
Advice, suggestions, tuition and support Not available
Option: sparkles Not available
Option: individually named Not available
Option: larger diameter and/or width Not available



The White Studio: first British manufacturer of handmade yoga wheels (launch media release)




  • First wood flexibility wheel handmade in the UK
  • Valuable aid for fitness fans who wish to improve their backbends and overall flexibility
  • Made with sustainable materials, and sporting unique features



British wellbeing hub The White Studio introduces the first flexibility wheel, handcrafted from wood, to be produced in the UK.


The White Studio’s flexibility wheel is a 33cm-diameter wheel with an ergonomically-friendly 14.5cm width to accommodate the individual’s backbend (as exercises are performed) and provide more stability.


The wheel is used to increase flexibility of the user’s middle and lower back, open the upper back and as an aid to develop strength, balance and control as well as perform deeper stretches and backbends.


The White Studio Commercial Director Simon Lines explains: “When The White Studio began planning flexibility classes, we looked around for a competitively-priced quality wheel to use in the studio. Imagine our surprise to discover that our choices were essentially reduced to either a cheap, plastic wheel (imported from China) or a very expensive – though good quality – wood wheel (imported from the USA).


“With this in mind, we set about exploring the possibility of constructing our own wheels here in the UK, a country with an outstanding history of manufacturing bespoke, high quality products.”


The White Studio’s initial choice was wood construction, but there are other materials (apart from the ubiquitous ‘injection moulded plastic’) that lend themselves to fitness wheel production.


The basis of all The White Studio wheels is laminated wood construction: thin sheets bonded together to form light and flexible, yet incredibly strong wheels. With this method as a basis, thinner wood wheels (which, by themselves, cannot meet weight requirements) were reinforced with a variety of different materials, giving differing ‘feels’ when used.


“Our research lead us to the conclusion that wood is only an option and that while 100% wood is actually our preferred method, wheels constructed using a mix of materials give some great results.”






The White Studio flexibility wheels can be specified as wider than standard size, and therefore be more supportive. Most wheels on the market are around 125mm wide (5 inches). This ‘one-size-fits-all’ approach would be acceptable if humans were all (literally) one size. The White Studio took the view that, for better support, the basic wheel size should be closer to 6in wide, with options to go wider or narrower as required.


Because The White Studio wheels are individually crafted, there is scope for tremendous flexibility to construct them in a variety of widths, weights and stiffness, but also from a variety materials, even carbon fibre. There literally is a wheel to suit any budget, weight load requirement and design preference.


All The White Studio wheels are handmade in the UK, come with a 3-year limited warranty and are tested to a maximum load weight of 110kg. Prices start at £99.



Twitter handle: @thewhite_studio

Instagram: TheWhiteStudio









Editor’s notes: The White Studio, based in a residential property and in very informal, friendly surroundings, offers flexibility classes using its bespoke wheels, beginner-level pole classes, and a meeting point for all those who wish to have a little break from their working day over a freshly-made vegetable juice (or two) and/or enjoy a manicure/pedicure, and sports massage.